Job Description

Job Description

About the Company

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We’re looking for a strategic, growth-minded Chief Marketing Officer to lead brand and growth marketing across our high-performing product portfolio: Magic Molecule, SkinSmart, and CleanSmart. This executive will build and execute a robust, omnichannel marketing strategy—owning Brand Strategy, Innovation, Digital & Social, Growth & Retention, Media, Communications, eCommerce/DTC, and Retail/Shopper Marketing under one umbrella. The ideal candidate is a hybrid operator: blue-chip CPG-trained and startup-tested, with 15+ years of experience leading full-funnel marketing, brand growth, and team development in high-growth consumer categories. You’ve scaled brands from ~$30M to $100M+, know how to stretch a dollar, and bring a deep understanding of what it takes to build omnichannel awareness and conversion in Personal Care, Beauty, or Wellness.

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About the Role

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Key responsibilities include leading the overall marketing strategy and positioning for Magic Molecule, SkinSmart, and CleanSmart, ensuring each brand has a distinct voice, market fit, and growth plan.

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Responsibilities

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Brand Strategy & Positioning

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• Lead the overall marketing strategy and positioning for Magic Molecule, SkinSmart, and CleanSmart, ensuring each brand has a distinct voice, market fit, and growth plan.
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• Establish and execute comprehensive go-to-market strategies across DTC, Amazon, and retail.
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• Develop and execute a cohesive brand strategy across a multi-brand portfolio, ensuring clear market positioning while navigating and aligning with distinct regulatory environments (e.g., FDA for skincare, EPA for disinfecting products).
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Performance Marketing

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• Drive strategy across digital and performance marketing channels including Amazon, social media (Meta, TikTok), SEO/SEM, influencer, and paid media.
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• Optimize full-funnel conversion strategies while building brand awareness and equity.
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E-Commerce & Retail Growth

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• Own marketing strategies across both eCommerce and retail, with tailored growth plans for Amazon, DTC, and key brick-and-mortar partners including Target and other national retailers.
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• Drive shopper marketing programs, field marketing support, and channel-specific messaging.
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Data-Driven Decisions

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• Use data and analytics to optimize performance, track marketing ROI, and inform campaign development.
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• Ensure marketing spend aligns with business objectives and continuously adjust to maximize return.
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Team Leadership & Collaboration

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• Build, mentor, and manage a high-performing marketing team spanning brand, growth, creative, and insights functions.
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• Foster a collaborative, entrepreneurial culture that thrives in high-growth environments.
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Brand Awareness

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• Drive large-scale brand awareness campaigns, especially for Magic Molecule—ensuring resonance across priority audiences and channels.
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• Partner with creative, content, and social media teams to deliver engaging and cohesive brand storytelling.
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• Lead brand and channel strategy to maximize portfolio potential, balancing targeted need-state marketing with a broader “all-in-one” approach — tailored by channel to drive consumer relevance and growth.
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Growth Strategy & Planning

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• Collaborate with the executive team to define and execute long-term brand strategies that support both top-line revenue and brand health.
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• Balance short-term acquisition with long-term brand-building investments.
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Cross-Functional Collaboration

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• Partner closely with product, sales, innovation, and operations to align marketing with product launches, sales initiatives, and retail execution.
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• Support innovation pipeline planning and pricing strategy based on consumer insights and white space analysis.
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Qualifications

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Experience & Track Record

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• 15+ years of experience in brand, performance, and eCommerce marketing across CPG or high-growth consumer brands.
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• Proven track record scaling brands from ~$50M to $150M+ in revenue, ideally within Personal Care, Beauty, or Wellness.
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• Strong omnichannel experience with a focus on taking digital-first brands into retail and expanding across Natural, Grocery, Mass, Prestige, and Specialty.
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• Foundation in blue-chip CPG best practices with experience in scrappy, fast-paced startups.
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• Demonstrated ability to evaluate brand architecture and channel dynamics to develop strategies that balance targeted need-state marketing with a broader “all-in-one” brand approach — adapting by channel where appropriate.
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• Proven track record of identifying white space opportunities and crafting brand strategies to successfully compete across categories, need states, and distribution channels.
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• Ability to define and operationalize meaningful KPIs that drive brand growth, performance marketing efficiency, and customer acquisition/retention.
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Skills & Leadership

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• Expert in performance marketing, media buying, attribution, and ROI-driven strategy.
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• Highly analytical with P&L ownership and financial fluency.
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• Strong leadership presence with the ability to inspire, manage, and develop cross-functional teams.
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• Clear communicator with a bias for action and a passion for building bold, purpose-driven brands.
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Education

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• Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
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Pay range and compensation package

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Executive compensation and equity package. Ownership of a high-impact role. Be a part of a fast-growing, mission-driven brand family redefining clean personal care through science-backed innovation.

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Equal Opportunity Statement

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We are committed to diversity and inclusivity in our hiring practices.

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Job Tags

Temporary work

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